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H2O+ Beauty launched their Rapids collection in early 2018. I worked with our creative director to concept and present ideations to the leadership team. Once chosen, I flushed out the concept to the full line (primary and secondary packaging), including the illustrations and icons.
In the below images you can see the progression from concept to final product. I was able to execute the larger vision, while remaining within budget and timing constraints.
The packaging was then used as the inspiration and creative direction for photoshoots, websites, and e-mails.