sephora foundation campaign

Foundation is Sephora’s number one category, and my team was tasked with developing yearlong content that reinforced Sephora as the foundation destination for every skin type.

By focusing on real skin concerns, we created personalized content that adapted to each customer’s previous purchase history. Our creative system used color coded language to clearly distinguish the three foundation categories and guide her to her perfect match. To make the campaign feel authentic and approachable, we took a human touched approach to photography, capturing natural complexions and real textures.

This campaign set the tone for the additional phases rolling out throughout the year, building a cohesive story that celebrates inclusivity and expertise in Sephora’s core category.